garygilliland:

This where I write and sometimes think

Is it all about style over content?

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CES gave us 3D TV, which as far as I’m aware means that instead of being just dull, TV will now be pointy and dull. Not having tested any of the devices I might be missing something and the glasses might just contain pixie dust that magically transforms dross into gold but to me it seems that falling TV audiences are more to with the quality of programmes than the quality of the presentation.

Ebooks readers or tablet computers can’t save the publishing industry. The majority of people don’t consume long form writing of any kind so the ability to carry 150 books and the entire history of your favourite newspaper seem irrelevant. The arrival of the web and 24 hour news coverage that the newspapers have shifted from purveyors of news to become gossip and propaganda sheets. To survive the publishing industry needs to change what is presented, not how and when it’s presented.

As far technology and media companies are concerned the phrase "content is king" seems to be dead. Today “style over content” is the new mantra. Tell everyone it’s the future, design it to look good and you’ll have a hit. Surely consumers aren’t stupid enough to fall for that? Are they?

Written by gary

Posted in technology

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